However, did Zynga act too quickly? It turns out the rapid rise to fame has hit a plateau and is now heading in a downward direction. The past few weeks have seen a steady decline in the number of users playing Draw Something. In a month’s time, from April 2 to May 2, the game has lost almost four million users according to a report by BBC News, dropping the total number of active users down to 10.4 million.

Draw Something is a Pictionary-esque mobile game that has you draw a picture with the goal being the other person guessing correctly. Each correct answer earns you and your “opponent” coins to buy more colors and other goodies.

Frankly, I’m not too surprised by the steady decline of users playing the game. It’s the type of game that gets old quickly. For me, Draw Something lasted about a week before I deleted it off of my phone. It’s simply the type of game where it needs to be constantly updated with new features in order to keep users interested. If Draw Something stays the same old game forever, there’s no doubt that it will lose its appeal.

We’ll have to wait and see what Zynga will do to combat the steady loss of its users for Draw Something. Is it possible for them to keep the game going strong and staying relevant with frequent updates and newer features? Let us know in the comments.

Image Credit: WebMediaBrands

The post The Rise and Fall of Draw Something first appeared on Techerator.

If you don’t know what Draw Something is, it’s a two-player-only game where you…yes…draw something and your opponent tries to guess what you drew and vice versa. It’s sort of an interesting twist on Pictionary. You can also earn coins and such, and there’s different settings that you can change and cool statistics that you can look at. It’s the type of game where you have to play it yourself to truly understand it.

Developer OMGPOP surprisingly hasn’t spent a dime on marketing the game since it’s launch on February 1st. The free, ad-supported game is apparently generating revenue of six figures every day. It’s so popular and is generating so much revenue that Zynga, developer of many popular Facebook games including FarmVille, decided to scoop up the game, as well as the entire OMGPOP developing studio last week for a cool $180 million. Twas a smart move on Zynga’s part if I do say so myself. Look for them to be milking the social drawing game for all it’s worth and then some.

The story of Draw Something and developer OMGPOP is quite a remarkable one, going from an almost-broke start-up to an overnight millionaire of sorts. It just goes to show you what the internet and its users are capable of.

The post Draw Something, the fastest-growing social game ever first appeared on Techerator.